Outdoor digital signage systems are a lot more than merely a means to communicate some text. When designing creative signs it is very important you recall the 3 most critical portions of this method. These 4 elements include the message, colour and equipment. Digital signage is there to be seen and noticed, if your signage is being ignored, there is something wrong.
Out-of-doors electronic signage is more than just a static poster, is about catching the attention of the prospect and getting them to take note of the product you are advertising, so much they have an overwhelming desire to go and buy it, digital signage and the right content can do this for you.
The significance of an outside digital signage.
These electronics enables you to demonstrate not just the most up-to-date promo data to help prospective individuals, there are some principal methods for success and we will try and unwrap them.
1) The content has to engaging, this could be use of video or animation to catch the eye of the consumer, you could use both animation and sound by having the animation walk towards the screen and should "hi", the consumer may think they have met up with an old friend and right away be intrigued with the signage.
2) The colour is paramount as most colours have a real bearing on our moods, people say the colour red makes us feel hungry, hence the reason why most digital menu boards signage has a red background. The font has to be something that we are used to seeing every day and has to be clear, so no hard to read scrip please, if the prospect can't see it they will walk away and there goes a potential sale.
Using these 2 parts of the formula will help you increase sales, but combining the last part that is the equipment will guarantee a return on your investment.
The last part for digital signage including outdoor digital signage is the equipment and this mixed with a call to action is the ultimate way to market a product. Using bluetooth technology, a consumer that is interested in a particular ad could enter a text number that is displayed on the screen and receive product updates on sale items, or promotions. This is ideal when used in restaurants as you can get updated menus sent to your cell phone.
Getting the consumer to text the number is the call to action, it could be take this item to the checkout and mention the promotional code "na123" to get 25% off the price tag.
By using digital signage equipment will allow you to do this effortlessly, from flat screen TVs anda media player to an outdoor LCD enclosure fitted with a touch screen panel.
Consider these points when you next think about promoting an item or merchandise and I am certain your bottom line will increase with profit.
Over the past 20 years the author has developed a range of outdoor digital signage protective enclosures and founded LCD Enclosure USA who are the leading manufacturer of LCD monitor enclosures, they also offer anti vandal LCD enclosures that provides all the protection and security needed for outdoor use.
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