Outdoor Digital Signage - Guarding Investors Money

Outside dynamic advertising is all about ROI, so let us look at how to protect that investment decision to allow the project to be a money-making campaign.

Let us look at what is needed first to make an outside dynamic signage solution.

The Display.
This is the major component you think of when anyone talks about a digital sign, as this is what exhibits the attention grabbing advertising, these range in sizes from 19" up to a colossal 60" and you must employ for a screen that has HDMI and USB connectors, this will be looked at later.

On the back of the screen will be a mounting pattern, typically referred to as the VESA mount, this will allow the television to be fitted on a wall.

Content player.
This is the computer hardware that stores the adverts and plays them, these are commonly powered from the mains but to bring up to date the subject matter the choices are almost endless, with cabled equipment using computer network cabling, or wireless solutions, then there is the 3G solution these allow for ads to be current and refreshed whilst the digital sign is mobile, such as in a taxi, so for stationary electronic marketing the widespread unit is the wired content player. The better solutions are the solid state units that have no moving components, as this means the moving parts will not wear out.

Now the above equipment collectively cost from $2,500 to $19,000, so investing this amount of capital needs to considered cautiously, if the investment is not shielded the components could be destroyed or even stolen, this is where an outdoor digital signage enclosure comes in, as these protect the electronics from the weather condition and likely harm.

Let us look at the characteristics of a monitor enclosure:

Water resistant - These models offer a sealed water-tight solution and these Monitor enclosures can even be hosed down with high pressure water jets while the internal computer hardware is kept perfectly safe.

Vandal Proof - A vandal proof solution has to be fitted with special high security locks on the entrance door, the inside mounting frame is anchored with anti theft fasteners that only the tool holder can access them.

Considering these points in mind, a digital outdoor signage campaign can be protected so the investment in the electronics and the project is protected, ensuring the task has a chance of being successful.

Dave is the owner of LCD Enclosures Global who are the leading manufacturers of outdoor digital signage enclosures, these digital signage enclosures are solid steel LCD enclosures with vandal proof locks for the best protection in the industry from the weather and vandals.

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