It is a common misconception that leather-bound promotional compendiums limit your promotions to clients belonging to the business world. In case you haven't noticed, the usefulness of compendiums has gone beyond that. That is why compendiums still haven't lost their reputation being one of the top promotional items for corporate giveaways. Look closely who has been carrying your compendiums? Even moms carry pocket-sized compendiums for that to-do list or merely to organize cards or lists. Not only that! Even students make use of a A4-sized promotional compendium you have decided to give away the other year. Unlike other compendiums they don't get easily thrown away because they are often found useful. This refutes the claims that compendiums cannot break out of the business niche barrier. They did it in their own perfect way.
How do you customize your promotional compendium to fit different market niches? That is simple. All you need is a bold step to change the entire image of the plain old compendium. As long as the manufacturers and suppliers are willing to customize, their will be no problem with that. Identify your target recipients. Aside from the business sector who else will you be giving it away to? Once you have that clearly defined, the rest will be easier for you to figure out. The next is to decide on the kind of compendiums you like. Think of the people you have labeled as your target market. Which do you think will be most useful for them? Will it be the small-sized compendium with numerous card slots in it? Will they prefer the zippered ones or the A4 sized compendiums? To make your compendiums fit your market even more, dare to try other colors of compendium covers. Of course, no matter how common the colors black and brown are, they do look best still. With your market in mind you can even start to consider materials for the cover other than leather. You can even have memo pad on your compendiums printed with designs related to your company's business.
What makes it easier for promotional compendiums to go beyond the business world? Compendiums help you carry your name around in a way that is not too obvious. They have become fixtures in organizing paper trails at home and elsewhere. Of course, with your logo or company name on it they will still get your message. By using this item your target customers will easily recognize your company.
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