There are a lot of articles out there professing that absolutely anybody can make money online. These are usually written by self-proclaimed "internet marketing gurus" and they're usually trying to sell you something, guides to making money online perhaps or the guru's "expert" assistance. They usually make sweeping claims like "you can earn hundreds of dollars overnight" and "you'll be able to quit your job within six months".
Is there any truth to these claims? Well, they are obviously overstating the potential of internet marketing. The world and his mother are trying to make money through internet marketing these days (his dog too) so competition is fierce. The sad truth is that it's very difficult to make any large amount of money with the strategies these so-called gurus are selling, so don't quit your job just yet. However, if you have the time to spare and you want to make a little extra cash on the side you may as well have a go.
Most internet marketing strategies are incredibly simple. If you're already running a website and you think it's time it started to pay it's own way then there should be nothing to stop you. Apply the following 10 internet marketing strategies and, while you won't become rich overnight, you should start to see some extra beer money rolling in.
1. Search Engine Optimization
It goes without saying that you'll need to know at least a little about search engine optimization if you're going to have any kind of online success. Without optimizing your website for search engine traffic you won't be able to attract nearly enough visitors to convert into meaningful sales figures.
2. Blogging
Are you running a blog alongside your website? Why not? Start a blog and link it to your website. Even if nobody reads it, it will still help with your SEO. If people do read it, great! You might start to build up a following and you can cash in on this as you see fit.
3. Pay-Per-Click advertising
Pay-per-click advertising is the simplest and easiest way of monetizing any website. Just add an advert banner (like Google AdSense) to your site and you'll be paid every time somebody clicks on it. Google AdSense will scan the content of your site and automatically display adverts that are relevant to your visitors.
4. Write Great Copy
It really is important to give people a reason to visit your website. Write articles that are relevant and engaging to your target audience/market. This will also help your search engine optimization efforts.
5. Affiliate Links
Of all the internet marketing strategies out there, the use of affiliate links has to be the most versatile and effective. Using affiliate links you can discuss a certain product on your website or blog and then provide a link to where that product is sold. If somebody clicks the link and buys the product, you'll earn yourself a commission.
6. Have a Hook
It helps to have a hook; a niche that your website focusses on. This will help you build up a following and make it easier to target certain consumer groups. This is why there are so many internet marketing "gurus" out there; they're trying to make money by targeting the insanely popular internet marketing niche.
7. Offer Something Worthwhile
Some websites offer free junk as a way to attract more visitors. I would recommend offering something more worthwhile but equally cost free in the form of quality content. Educate, inform or entertain your visitors and they will think you are doing them a service.
8. Social Networking
Does your website and/or business have it's own Facebook page and Twitter account? If not, why not? The benefits of interacting with your customers in a social arena are obvious. Creating links to your website from Facebook and Twitter can also help with your search engine optimization efforts.
9. Video Marketing
The world of YouTube advertising may be cliché and annoying but it really does work.
10. Be Novel
People love novelties and the internet is full of them. From short comics that give bored office workers a quick laugh to "Top 10" lists that titillate and amuse. Novelty content will always get a good response and, if used correctly, can be easily converted into sales. The trick is to supply something that will amuse a wide audience and that can be digested (either read, viewed or played) quickly and easily, all the while saying "hey, if you like this you'll love THIS (your product)."
By the way, do you want to learn more about Internet Marketing? If so, I suggest you check out more Marketing Strategies or hire a Marketing Consultant.
Article Source: http://EzineArticles.com/?expert=Michael_Luke_Keith_Ridland
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